Podcasting is quickly emerging as the top mode of audio-visual communication in the business world. As long as your company has the equipment, it will be very easy for you to create meaningful business messages via podcast, and you can even use the three-step writing process in creating a podcast.
In the planning stage, it is useful to brainstorm the message you're trying to get across, and to think about the most effective way to say what you need to say. You must also decide whether your podcast will be updated regularly and constantly changing, or an active channel with regular additions on a specific topic.
Creating a podcast is similar to writing a speech in that you need to decide on a specific purpose, and transitions that help you move smoothly from point to point. Rather than being easily readable, your message needs to be easily understandable for listeners. To prepare, you can write a script, but the preferred method is to read from an outline with notes. The one thing that differs between writing messages and creating audio messages is that audio messages are much more difficult to edit, so be sure you are well-prepared before you start.
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