1. Planning: Be compelling! Even if what you're pushing isn't the greatest, most innovative thing, you can make it be with the words you chose, and the means by which you project your message.
- Analyze your situation, be aware of your circumstances, and identify your purpose clearly. If you don't have a clear idea of your purpose, you will not effectively communicate your message.
- Consider both the pros and cons of your solution
- Be very clear who your audience is (age, gender, race, religion, personality, lifestyle, etc)
- Gather your information thoroughly.
- Select the right medium, whether online, in text, or speech.
2. Writing: Often persuasive pieces are unexpected, and sometimes unwelcome. Make sure you utilize the "you" attitude, and make it all about your audience!
- Use simple language
- Back yourself up with solid facts
- Cite your sources
- Establish common ground
- Be objective
- Project your good intentions
3. Completing: Don't skip out on important details, that could make or break your argument. Make sure all of your bases are covered.
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